Privacy Policy

1. Information We Collect

We collect information you provide directly to us, including your name, email address, phone number, and delivery address when you register for an account or place an order. We also collect payment information (processed securely by our payment provider), order history, and any communications you send us. Additionally, we automatically collect certain technical data such as your IP address, browser type, device information, and usage patterns through cookies and similar technologies.

• Account registration details (name, email, phone, address)
• Order and transaction information
• Payment data (tokenised — we never store full card details)
• Communications and customer support interactions
• Technical data: IP address, browser, device, and session logs

2. How We Use Your Information

We use the information we collect to operate, maintain, and improve our services, process your orders, and communicate with you. Specifically, we use your data to:

• Process and fulfil your laundry, dry cleaning, and alteration orders
• Arrange complimentary collection and delivery at your chosen schedule
• Send transactional notifications (order confirmations, collection reminders, delivery updates)
• Respond to your enquiries and provide customer support
• Send promotional communications — only with your explicit consent
• Improve our platform, services, and user experience through analytics
• Comply with applicable legal and regulatory obligations

3. Legal Basis for Processing

Where the UK General Data Protection Regulation (UK GDPR) applies, we process your personal data on the following legal bases:

• Contract performance — to deliver the services you have requested
• Legitimate interests — to operate and improve our business, prevent fraud, and ensure security
• Legal obligation — to comply with legal, tax, and regulatory requirements
• Consent — for marketing communications and non-essential cookies (you may withdraw consent at any time)

4. Data Sharing & Disclosure

We do not sell, rent, or trade your personal information to third parties. We may share your data only in the following strictly limited circumstances:

• Service providers — trusted partners who assist with payment processing, logistics, and IT infrastructure, bound by confidentiality agreements
• Legal requirements — where disclosure is required by law, court order, or regulatory authority
• Business transfers — in the event of a merger, acquisition, or sale of assets, with prior notice to you
• Your consent — where you have explicitly authorised us to share your data

5. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy, or as required by applicable law. In general:

• Active account data is retained for the duration of your account
• Order and transaction records are retained for 7 years to meet HMRC accounting obligations
• Marketing preferences are retained until you withdraw consent or request deletion
• Technical logs are retained for up to 12 months for security and fraud prevention

6. Data Security

We implement industry-standard technical and organisational measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction. Our security practices include:

• TLS/SSL encryption for all data transmitted between your device and our servers
• Payment data handled exclusively by PCI-DSS compliant payment processors
• Strict access controls — staff access to personal data is limited to those with a legitimate business need
• Regular security assessments and vulnerability testing
• Incident response procedures in the event of a data breach

7. Your Rights Under UK GDPR

As a data subject under UK GDPR, you have the following rights with respect to your personal data. To exercise any of these rights, please contact us at support@launderremedy.com:

• Right of access — request a copy of the personal data we hold about you
• Right to rectification — request correction of inaccurate or incomplete data
• Right to erasure — request deletion of your data where there is no compelling reason for continued processing
• Right to restrict processing — request that we limit how we use your data
• Right to data portability — receive your data in a structured, machine-readable format
• Right to object — object to processing based on legitimate interests or for direct marketing
• Right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk

8. Cookies & Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our platform. Cookies help us remember your preferences, analyse site traffic, and personalise content. You can manage or disable non-essential cookies at any time through your browser settings or our Cookie Preferences panel. For full details, please refer to our Cookie Policy.

• Essential cookies — required for the platform to function (cannot be disabled)
• Analytics cookies — help us understand how visitors use our site (Google Analytics)
• Preference cookies — remember your settings and choices
• Marketing cookies — used only with your explicit consent

9. Marketing Communications

We will only send you promotional emails, SMS messages, or push notifications where you have given your explicit consent to receive them. Every marketing communication includes an easy, one-click unsubscribe option. Withdrawing your consent does not affect the processing of your data for any other purpose, and you will continue to receive essential transactional communications related to your orders.

10. Children's Privacy

Our services are intended for individuals aged 18 and over. We do not knowingly collect personal data from children under the age of 13. If we become aware that we have inadvertently collected personal information from a child, we will take immediate steps to delete that information from our records. If you believe a child has provided us with personal data, please contact us at support@launderremedy.com.